As a new website owner, navigating search engine optimization (SEO) can be intimidating. Two terms you might come across frequently when researching SEO are Local and Search. While their purposes might seem similar, each has unique purposes that could significantly impact your online presence and must be carefully understood for an effective digital marketing plan to develop an effective digital strategy – so let’s dive in. We will explore their differences as well as their respective benefits that each can bring your new site.

What is SEO?

Search Engine Optimization, or SEO for short, involves optimising a website so as to rank higher in search engine results pages (SERPs) for specific keywords that relate to its niche content and increase organic traffic to it through improved ranking on SERPs for relevant search terms. Ultimately the aim is to increase organic visits while broadening audience outreach; key components of SEO include:

  • Keyword Research: Deliberately selecting and targeting relevant search words that your potential target market are searching for.
  • On-Page SEO: Optimizing individual web pages by optimising content, meta tags, headers and images accordingly.
  • Technical SEO: Involves optimizing technical aspects of your site like speed, mobile-friendliness and crawlability.
  • Off-Page SEO: Involves building high quality backlinks from other reputable websites to boost authority for your own.

Local SEO: is what it sounds like.

Local SEO optimizes your website to bring in more customers from relevant local search results. Local SEO is crucial to brick-and mortar businesses and those that serve specific areas. Local SEO is made up of:

  • Google My Business(GMB): Create and optimize your GMB profile so it will appear on local results in Google Maps, and Google Search.
  • Local Citations Consistency of your business name, address and telephone number across online directories.
  • Review and Ratings: Incentivize satisfied customers by encouraging them to leave positive feedback on platforms like Google Yelp and Facebook.
  • Localized content: Content that is tailored to the local market and contains local keywords.
There are key differences between SEO and local SEO
Target Audience:
  • SEO Aims for a worldwide or national audience depending on your business.
  • SEO Local: Targets local audiences within a geographic area. 
  • Search Engine Optimization: You can focus on keywords that relate to your business.
  • Local Search Engine Optimization: Places emphasis on keywords that are specific to a particular location, for example “best pizza near me” or “dentist in my area.”
Search results:
  • Search Engine Optimization: aims to increase the ranking of organic results.
  • Local SEO Targets local results such as the Local Pack (maps and business listings at the top).
Google My Business
  • SEO: GMB may be helpful, but it is not essential for SEO.
  • Local Search Engine Optimization: GMB visibility is crucial for Google Maps and local searches.
  • SEO : is a general term for content types that aim to be useful and appealing to an audience.
  • Local Search Engine Optimization: Focuses localized contents, including localized news, local events, and local community activities.

How Both are Important for New Website Owners

If you are a brand new webmaster, both local SEO and search engine optimization can be used to help build your online presence. Here’s why:

  • Improved Visibility SEO allows you to reach an even larger audience. Local SEO, on the other hand, ensures that you’re seen by potential customers within your region.
  • More Traffic: Using both strategies will increase the traffic on your site and your conversion rate.
  • Build Brand Authority: Consistently optimizing across both fronts will increase your site’s authority. This makes it more trusted by search engines as well users.

What to Do?

  1. Do Keyword Research. Find both general and specific keywords for your company.
  2. Improve Your Website. Check to see if your website is optimised for SEO on page, off page, or technical.
  3. Claim Your GMB Profile and optimize it: Make certain all the information you provide is complete and accurate.
  4. Develop Local Citations : Be sure that your business’ information is consistent in all local directories.
  5. Produce Quality Content: Develop general and localized material to draw in and engage your audiences.
  6. Encourage Positive Reviews: Instruct satisfied customers to post positive reviews online on platforms such as Google and Yelp.


Any new owner of a website must understand the fundamental differences between SEO, and Local SEO. You can increase your website’s visibility and attract more customers by combining both strategies. SEO takes time, so you must be persistent and patient.

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